Step 6: What are you selling online?

Why not just sell on eBay?

For those selling goods much like a traditional high street retail store, starting out on eBay is a good way to to get used to selling a product. But that doesn’t mean you shouldn’t also explore developing your own ecommerce website. Given qhat we know about many different users prefering many different platform options, why not try doing both and use one platform to promote the other?

EBay rocks and is the go to website for some of your potential customers. But having a branded, bespoke, fully ecommerce-tastic online store of your own (on your own terms) will speak volumes when it comes to perceptions about your business.

But you must get it right.

While there are many examples of professional looking eBay stores, there’s an equal amount that look a little less professional. You know the ones – early 2003 designs, busy product packed pages – the list goes on.

As well as having more control how your website looks, there are also advantages when it comes to investing in digital marketing and SEO ie making your website stand out from your competitors (more on that later).

What are you selling exactly?

Depending on what you sell, you may have no choice but build your own site – for example, if you’re selling downloads, software or services.

When selling software there are tonnes of third-party apps which let you upload your software product for distribution. There are some which also let you set up trials and registration key systems much like the big boys (and girls).

Ongoing billing

Retail websites are usually based on a one off fee being paid in return for a shipped product (be it pysically shipped or downloaded). But what if you want to sell online software, services or an online magazine which require an ongoing subscription being paid? The good news is that there are plently of ecommerce tools which let you handle all of the complicated processes and challenges involved when it comes to ongoing billing. Be aware, you will probably need to pay a monthly subscription yourself to use these tools but given the alternative – building your own bespoke payments system capable of handling new sign ups, cancellations etc – it’s very much worth it.

If you want to find out more about setting up a blog, improving your social media campaigns or how to drive more sales online, get in touch.

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