Step 8: Selling on eBay

So you’re thinking about opening up an eBay store rather than just list items yourself under your own profile.

That makes sense – an eBay shop can look very professional and do wonders for your credentials when it comes to new customers. Depending on what you’re selling, customers can feel more at ease when browsing through an official looking store. You might happily take a risk buying cheap unwanted protein milkshakes from a guy in Swindon –  but would you buy a big ticket item like a £500 iPad Pro from a private seller? Compare that to a computer and tablet store with lots of products and a dedicated page on customer satisfaction.

All that passing traffic on eBay (millions visit the website each day) is a huge incentive – but remember you’ll have to pay for it.

An eBay store can cost over £20 with fees for each sale not too far off a private seller (unless you sell fixed price items – these don’t incur an insertion fee). Then there’s something called a Final Value Fee which is a percentage of your product’s (potentially up to 10% but often lower if you’re a business selling via a basic shop and depending on what you sell). Then you need to add Paypal payment processing fees (usually over 3%), postage etc.

How does that compare to the set-up and ongoing fees of an ecommerce website like Shopify or Bigcommerce?

It sounds obvious, but makes sure you spend some time doing a bit of digging and estimate what your costs would be based on a typical (realistic) month’s sales. Do all this before you commit to see which platform best suits the product / service / tool you want to sell.

 

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